The Challenge
Mavé is a vintage-inspired soda brand entering a crowded, largely impulse-driven beverage category, where brand identity has to do a disproportionate amount of the selling before a customer ever reads a product description. A templated Shopify theme wasn’t going to carry that identity convincingly across every page.
The Approach
Every section of the site was rebuilt from scratch in Liquid to match a detailed Figma design 1:1, not adapted from an existing template: a custom product showcase, brand storytelling sections built to carry the retro identity through the whole browsing experience, a custom testimonial carousel, a full multi-product catalog with individual product pages, and a custom-built contact page. A subscribe-and-save purchase flow was built alongside standard one-time checkout to support recurring customers, and a multi-flavor “Coming Soon” system was added to build anticipation ahead of future flavor launches. Delivered in two weeks, launched on schedule.
The Result
The store launched with six real customer testimonials live from day one, and both the subscribe-and-save flow and the “Coming Soon” system were functioning as intended at launch, giving the brand a way to capture recurring revenue and build a pipeline of interest for future flavors simultaneously. This was the second Shopify build completed for this client, following the same pattern of repeat engagement as the other projects here.
Visit the live site: drinkmave.com