Most stores end up treating wholesale as an afterthought, bolted onto a retail theme that was never built for it. That usually means one of two outcomes: the wholesale flow is clumsy and hard for bulk buyers to use, or the retail experience gets cluttered with pricing tiers and options that have nothing to do with a normal customer’s visit. Neither is necessary. This is a solved problem: the WholeNights case study is a real example of a single Shopify store serving both retail and B2B buyers, tiered pricing, margin visibility, and a dedicated wholesale order flow, without the retail side ever feeling like it was built around someone else’s checkout.
B2B & Wholesale Commerce Setup
B2B and wholesale commerce setup for stores that need to sell to both individual customers and bulk buyers from the same site. Built for businesses that don't want a second platform just to serve their wholesale customers, or a retail experience that gets compromised to make room for one.
What's Included
- Tiered wholesale pricing configured by customer group or volume
- Margin calculators and bulk order flows
- One store serving both retail and B2B buyers without compromising either experience