The Challenge
LockAssure needed a launch site for a product reveal, but the goal wasn’t standard ecommerce checkout, it was pre-orders, demo bookings, and investor inquiries. That’s a different conversion problem: the site had to build enough trust and clarity in a construction security product, fast, to get a stranger to book a call or hand over their email before the product had shipped.
The Approach
Six fully custom pages, rebuilt from the Dawn theme in Liquid to match a detailed Figma design pixel-for-pixel, no off-the-shelf sections doing the heavy lifting. Calendly was integrated directly for demo bookings, alongside a custom email capture flow built specifically for investor and early-access interest, not a generic newsletter signup. The entire build was delivered in three weeks to hit a fixed product reveal date, with zero slippage on the launch.
The Result
The demo-booking and pre-order pipeline was fully functional from day one of the reveal. One early adopter, a general superintendent with 20 years in the field, credited the system directly with bringing site-access incidents down to zero, exactly the kind of real-world validation a pre-launch product needs. This was the third Shopify project this founder brought to HSNLOGIX, the strongest proof of the work isn’t the site itself, it’s that the same client kept coming back for each new phase of the business.
Visit the live site: lockassure.com