Case Study

LockAssure: Custom Shopify Launch Site for a Construction Tech Startup

A launch-ready Shopify site for a construction tech startup, built to convert visitor interest into booked demos. Delivered in 3 weeks against a fixed reveal date.

Shopify (Dawn, rebuilt in custom Liquid) Construction Tech

Client: LockAssure

LockAssure Shopify homepage: 'Accountability you can trust' hero over a padlocked chain-link fence, with theft and burglary stats below
Role Founder & Lead Shopify Developer
Platform Shopify (Dawn, rebuilt in custom Liquid)
Timeline 3 weeks, delivered for product reveal
Repeat client Repeat client: one of several Shopify projects completed for this founder

Results

A fully functioning demo-booking and pre-order pipeline, live from day one of the product reveal, backed by positive feedback from a general superintendent with 20 years in the field who praised the system's reliability for day-to-day site access control. Delivered in 3 weeks against a fixed reveal date, with no slippage.

The Challenge

LockAssure needed a launch site for a product reveal, but the goal wasn’t standard ecommerce checkout, it was pre-orders, demo bookings, and investor inquiries. That’s a different conversion problem: the site had to build enough trust and clarity in a construction security product, fast, to get a stranger to book a call or hand over their email before the product had shipped.

The Approach

Six fully custom pages, rebuilt from the Dawn theme in Liquid to match a detailed Figma design pixel-for-pixel, no off-the-shelf sections doing the heavy lifting. Calendly was integrated directly for demo bookings, alongside a custom email capture flow built specifically for investor and early-access interest, not a generic newsletter signup. The entire build was delivered in three weeks to hit a fixed product reveal date, with zero slippage on the launch.

The Result

The demo-booking and pre-order pipeline was fully functional from day one of the reveal. One early adopter, a general superintendent with 20 years in the field, credited the system directly with bringing site-access incidents down to zero, exactly the kind of real-world validation a pre-launch product needs. This was the third Shopify project this founder brought to HSNLOGIX, the strongest proof of the work isn’t the site itself, it’s that the same client kept coming back for each new phase of the business.

Visit the live site: lockassure.com